Essential Duties and Responsibilities:
Develops and manage the monthly, bi-monthly and quarterly wine clubs. This entails establishing new club-exclusive benefits, features and programs, club event planning, order execution and fulfillment. As well as programs to promote and maintain wine club membership.
Develop creative communication tools for club members including newsletters, e-mail blasts, direct mailers, and tasting room collateral. Responsible for copy development and design layout for all wine club collateral and monthly news letter.
Promote and tracks Visitor Center enrollments and works with wine club sales/customer service team and tasting room staff to communicate the benefits of wine club membership.
Develops performance reports detailing wine club activity (memberships, new enrollments, retention, cancellations, and full P&L financial). Manages the annual budget and allocation planning for all wine clubs.
Collaborates with the wine making and operations teams in developing wine production and demand forecasting for future needs for all wine clubs.
Ensures the timely batch processing of wine club shipments allowing for order “add-ons”; partners with shipping to ensure timely and cost effective delivery. Works closely with the shipping team and fulfillment house and finance teams to ensure adequate stock levels in time for club shipments, web orders and reorders.
Manages the wine club selections of company websites and ensures all changes and updates to our wine clubs are communicated in printed and electronic collateral.
Works with the Marketing Department to develop all printed collateral for wine club and leads the development of proactive consumer communications outreach.
Manages segments and analyzes the wine club databases to better understand our consumers’ needs. Manages club member acquisition and retention programs including staff relations, member longevity awards and value-added experiences.
Maintains compliance and direct shipping laws for each state and alters wine club marketing tactics as appropriate.
Communicates with the customer services team and Tasting Room Manager on our wine club details, special offers, etc. to ensure full awareness and appropriate training amongst the support staff.
Exceptional oral and written interpersonal communication skills
Excellent leadership, problem solving and troubleshooting skills
Computer proficiency: Word, Excel, Outlook, RMS or other database management systems