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Wine Club

Napa, CA 94558

Posted: 04/30/2024 Industry: Winery Pay Rate: DOE

Job Description

Develops and manage the monthly, bi-monthly and quarterly wine clubs. This entails establishing new club-exclusive benefits, features and programs, club event planning, order execution and fulfillment. As well as programs to promote and maintain wine club membership.

Develop creative communication tools for club members including newsletters, e-mail blasts, direct mailers, and tasting room collateral. Responsible for copy development and design layout for all wine club collateral and monthly news letter.

Promote and tracks Visitor Center enrollments and works with wine club sales/customer service team and tasting room staff to communicate the benefits of wine club membership.

Develops performance reports detailing wine club activity (memberships, new enrollments, retention, cancellations, and full P&L financials). Manages the annual budget and allocation planning for all wine clubs.

Collaborates with the winemaking and operations teams in developing wine production and demand forecasting for future needs for all wine clubs.
Ensures the timely batch processing of wine club shipments allowing for order “add-ons”; partners with shipping to ensure timely and cost effective delivery. Works closely with the shipping team and fulfillment house and finance teams to ensure adequate stock levels in time for club shipments, web orders and reorders.

Manages the wine club selections of company websites and ensures all changes and updates to our wine clubs are communicated in printed and electronic collateral.

Works with the Marketing Department to develop all printed collateral for wine club and leads the development of proactive consumer communications outreach.

Manages segments and analyzes the wine club databases to better understand our consumers’ needs. Manages club member acquisition and retention programs including staff relations, member longevity awards and value-added experiences.

Maintains compliance and direct shipping laws for each state and alters wine club marketing tactics as appropriate. 
Communicates with the customer services team and Tasting Room Manager on our wine club details, special offers, etc. to ensure full awareness and appropriate training amongst the support staff.

Job Requirements

Exceptional oral and written interpersonal communication skills 

Ability to function independently and make empowered decisions that positively affect the customer’s experience

Excellent leadership, problem solving and troubleshooting skills

Computer proficiency: Word, Excel, Outlook, RMS or other database management systems

Meet Your Recruiter

Carina Hurtado-Alejandre
Branch Manager

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About Napa, CA

Ready to take your career to new heights? Explore our job opportunities in and around beautiful Napa, California! Known for its world-renowned vineyards, stunning scenery, and vibrant cultural scene, Napa offers a unique blend of career growth opportunities and a relaxed lifestyle. Imagine working in the heart of wine country, surrounded by rolling hills, hot air balloons floating in the sky, and top-rated restaurants showcasing the region's farm-to-table cuisine. With its proximity to iconic landmarks like the Napa Valley Wine Train, Oxbow Public Market, and the Uptown Theatre, as well as countless art galleries and outdoor recreation areas like Skyline Wilderness Park, Napa is the perfect place to blend work and play. Don't miss out on the chance to be part of this dynamic community – check out our job listings today!